Objectives : After completing this course, the students are expected to:
Be able to analyze and diagnose business environment changes and company or business organization strategic advantages.
Be able to formulate business and corporate strategy and company's functional strategi in competition.
Understand and be able to implement strategies relate to resources allocation, organization and planning system, as well as functiononal policy and leadership process in a company.
Understand and be able to evaluate a strategy focusing on evaluation and company's strategic control.
Understand the strategic issues relate to technology management, innovation, small business and non-profit organization.
Short Description :
- Basic Concepts of Strategic Management
- Corporate Governance and Social Responsibility
- Environmental Scanning and Industry Analysis
- Internal Scanning: Organizational Analysis
- Strategy Formulation: Situation Analysis amd Business Strategy
- Strategy Formulation: Corporate Strategy
- Strategy Formulation: Functional Strategy and StrategicChoice
- Strategy Implementation: Organizing for Action
- Strategy Implementation: Staffing and Directing
- Evaluation and Control
- Strategic Issues in Managing Technology and Innovation
- Strategic Issues in Entrepreneurial Ventures and SmallBusinesses
- Strategic Issues in Not-For-Profit Organizations
References :
- Kaplan, Robert S. & Norton, David P. (2001), The Strategy-Focused Organization, Harvard Business School Press.
- Kaplan, Robert S. & Norton, David P. (2004), Strategy Map, Harvard Business School Press.
- Wheelen TL & Hunger JD (2004), StrategicManagement and Business Policy, 9th ed., Pearson
Sumber : diadopsi dari program MM-ITB
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